How to create a new strategy, design and roll out of a redeveloped brand for Unity Global?
A community is a social unit of any size that shares common values. The word “community” is derived from the Old French ‘comunete’ which is derived from the Latin ‘communitas’ (from Latin ‘communis’, things held in common), a broad term for fellowship or organized society.
Create reliable connections, personal experience and reputation. Become a household name, (affecting people and their businesses. There is no exact time or place to which the origins of community can be pointed out. True community is a process of deep respect and true listening for the needs of the other people in this community.
It’s about people, passion to be simple & educated. To be relevant.
To tell a story to change. Its about, lifestyle & fun. Cater to the local market.
To working together, to be loud but easy. Creates leaders. Shift the focus of network marketing towards the positive.
Its about health the future. To be sophisticated & visionary. Its a business opportunity. Position the business as a leader in the industry.
The Big Idea
A Flourishing Community
Flourishing is a positive psychology concept which is a measure of overall life well-being and is viewed as important to the idea of happiness. Many components and concepts contribute to the overall concept of flourishing and the benefits of a life that can be characterized as flourishing.
It incorporates many other concepts in the positive psychology field such as cultivating strengths, subjective well-being and positive work spaces.
Commonly known as the “Black Diamond”, it’s the toughest form of natural diamond found on the earth. Typically pea-sized or larger porous aggregates of many tiny black crystals both of which refer to the variety of people that make up the big picture. The undeniable joining of the letter U with an unpolished and uncut black diamond is indication that together we can climb the ladder of success whilst being unique and leaving our mark in history. It also represents top level achievers within the MLM industry.
Without Any Limits
Commonly seen and understood as an infinite or no limit, the symbol for infinity is seen vividly in this route as the start point for the typeface. Other than the combination of the letters U & N, the idea is that whatever the community represents, including growth and health is never ending and is constantly moving forward. This symbol also helps to identify with the major product of this brand but still emitting the underlining factor that it and everyone within its sphere is successful; and we know that success is a powerful tool for attraction.
DNA is believed to be the genetic instructions used in the development and functioning of all known living organisms. This certainly speaks of structure and diversity just like how DNA polymers can be very large molecules containing millions of nucleotides, so are People in the business – different, yet together they work in harmony and it’s in their blood. Creatively, a subtle flip in position will reveal that both sides of the business operate together and fulfill each other. This will be seen clearly as the business expands