Understand

Develop the brand to create a stable platform for growth via a clear strategy.

There’s no such thing as a bad idea, just a bad solution to a real problem. Onestree they are simply making furniture, conceptualize and design them, develop them, realise them. They give form to ideas at the start of the process – and put the finishing touches to our creations at the end.

Driven by the power of good design to transform everyday living. For them is an investment in a lifestyle, repaid to the owner through a lifetime of fulfilment. This is made possible by our commitment to quality materials and craftsmanship of their team.

Position

1. A leader

Is the one in the charge, the person who convinces other people to follow.

2. Entrepreneur

Someone who starts a new business.

3. Visionary

Visionaries are ahead of their time, always thinking creatively.

4. A pioneer

A pioneer is one of the first settlers in a new place.

Heart

The Big Idea

Heartwood

The older, nonliving central wood of a tree or shrub, usually darker and harder than the younger sapwood. Also calledduramen.

The central core of dark hard wood in tree trunks, consisting of non-functioning xylem tissue that has becomeblocked with resins, tannins, and oils.

Decide

Initial Brandmarks.

Recommended Brandmarks.

Concept One

Branch

As a secondary woody stem or limb growing from the trunk or main stem of a tree or shrub or from anothersecondary limb.

Moodboard

Logo Creation

Logo

Color Palette

90% Black

Winter Forest

Mockups

Concept Two

Section

The microscopic cellular structure of wood, including annual rings and rays, produces the characteristic grain patterns in different species of trees. The grain pattern is also determined by the plane in which the logs are cut at the saw mill. In transverse or cross sections, the annual rings appear like concentric bands, with rays extending outward like the spokes of a wheel.

Moodboard

Logo Creation

Logo

Color Palette

Winter Forest

90% Black

Wood Section

Mockups

Concept Three

Transformation

Transformation of raw wood into unique furniture pieces.

Moodboard

Logo Creation

Logo

Color Palette

90% Black

Winter Forest

Mockups

Web Design & Development

Chosen Concept

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