Understand

How to develop a strong visual language to refresh the existing brand for suits&advisors?

Develop trust, provide reliable information and advice. Build a reputable image, introduce transparent and effective investment, strategic & legal information.

Create reliable connections, personal experience and reputation. Become a household name, (affecting people and their businesses.

Position

1. Service

To be excellent, efficient, practical, reliable, common sense. The right people - the right match.

2. Professional

To be, organised, focused, trustworthy, understanding, detail-oriented. Professional business done better.

3. Connection

To be loyal, value adding, experience, street-smart, pro-active. One-stop-shop.

4. Pioneering

To be knowledgable, easy to work with, foresight, flexible, result-oriented. Value added success.

The Associate Society

The Big Idea

The Wiser Connection

To connect or bring into relation. To unite, join together as partners, a person who shares actively in anything as a business, enterprise, or undertaking; partner. Connected, joined, or related. An organized group of persons associated together, the body of human beings generally, associated or viewed as members of a community.

A highly structured organization for community living, furnishing protection, continuity, security. Those with whom one has companionship.
of, relating to having the power of discerning and judging properly as to what is true or right. Having knowledge or information as to facts, circumstances, etc.

Decide

Initial Brandmarks.

Recommended Brandmarks.

Concept One

The Marble

White marble has been prized for its use in sculptures since classical times. This preference has to do with its softness which made it easier to carve, relative isotropy and homogeneity, and a relative resistance to shattering

Moodboard