While many businesses believe that they determine their brand, the reality is that customers define the brand based on their interactions and experiences. In this case, parents and children. Clearly understanding their needs and desires can help us create experiences that lead to their desired brand image. JESS must understand what is important to their parents and their students.

It is important for any business to position themselves relative to other competitors in the market area. By understanding how competitors are positioned and what is important to clientele, JESS can establish a position that helps them stand out.

Being authentic, transparent, fair, realistic, safe, credible. Being, accessible, alluring. Its a cross platform its convenient, online, customer friendly in real time.

Its about being, advanced & direct first in techonolgy, live Bidding, forward thinking and quick. Being alluring a convenient investment, profitable, satisfying and smart.

JESS as a school is a guide in the upbringing and education. Logo which represents the letter J wich is also a pencil that sketches the way for the future around scribble of life.

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Geometric shapes (vision) which are intended to focus and framing future laurel as a symbol of education and wisdom, the ability to put in a frame different elements depending on the needs. Visual language as a pattern of a notebook to algebra.

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