Understand

How to develop the brand to create a stable platform for growth via a clear strategy for ezayed?

Zaid also transliterated as Zayd or Zayed is an Arabic name, meaning “abundance”, “growth” or one who progresses and makes other people progress.eZayed has been setup as the UAE’s first online auction platform for the evergrowing real estate market. The objectives are to provide a simple and efficient solution to a buyer or seller of property that ensures a safe and healthy transaction with no strings attached.

With a background in the pharamceutical, auction and financial industries, eZayed aims to change the way we view real estate and eventually become a recognised source of trust and credibility within the UAE and the Middle East.

Position

1. Revolutionise

Through merging honest and transparent real estate transactions with the art of bidding - not bargaining.

2. Avoid Brokers

Cutting out the middle men that know very little and end up wasting everyone's time

3. Make Pricing Realistic

Starting at more reasonable figures which also attracts more buyers.

4. Rebuild Trust

By ensuring safe and reliable sale of real estate.

Abundance

The Big Idea

Building Abundance

Being authentic, transparent, fair , realistic, safe, credible. Being, accessible, alluring. Its a cross platform its convenient, online, customer friendly in real time.

Its about being, advanced & direct first in techonolgy, live Bidding, forward thinking and quick. Being alluring a convenient investment, profitable, satisfying and smart.

Decide

Initial Brandmarks.

Recommended Brandmarks.

Concept One

The Mountain

Symbolic of challenge and success, the mountain is place where one begins a journey that eventually reaches the top. Strength is built and trust is earned, especially when the climb is done together. This can also double as the blueprint for building an idea or plan that results in success.

Moodboard

Logo Creation

Logo

Color Palette

90% Black

C0M68Y45K0

Color Variations

Mockups

Concept Two

The Hexagon

The hexagon is a perfect architectural structure. Strong and precise, it has the ability to hold tremendous weight and remain unmoved. This idea is the most subtle as when split up it is seen in different shapes and sizes, but when brought together creates the perfect union between shape and structure thus ensuring abundance.

Moodboard