Understand

How to develop the Virchuous Organics brand to create a stable platform for growth via a clear strategy?

Virchuous Organics wants to change people’s eating habits by providing them healthier yet tastier food choices. The company believes that this will better consumer’s lives.

Although there is a small market of people who are already sold on the virtues of organic food products, the aim is to target the segment of the market who does not yet realise why they should move to organics.

Position

1.Tasty

Indulgent, Premium Grains, Goodness, Natural, Chocolate.

2. Smart

Aware, Intelligent Indulgences, Knowledge, Virtuous, Premium.

3. Healthy

Gives half the nutrition needed, Chemical-free, Trusted, Better Raw Material, Wiser.

4. Fresh

Healthy can be still tasty, Multi Faceted, For generation Y, Transparent, Ethical.

Delectable

The Big Idea

Double Delectable

Virchuous Organics has been born from a desire to create the simplest, purest and most delicious chocolate, without any of the additives or ingredients that might trigger allergic reactions for those with food allergies or intolerances. Virchuous mission is to make the purest, safest and most delicious chocolate on the market.

If you love chocolate as much as I do, but worry that your chocolate snack attack won’t be healthy, think again! Bite into the scrumptious Virchuous Organics chocolate treats and savor the health benefits of pure cacao!

Decide

Initial Brandmarks.

Recommended Brandmarks.

Concept One

The Master Stroke

As demonstrated by Jackson Pollock, who sold a splash of paint for millions. This route is based on the fact that the master simply requires two strokes to create art in the edible product they produce. In this case the connection to what is profitable and enjoyable at the same time. A modern and minimalistic splash of both good and good, a unique combination of what might seem impossible and yet Virchuous stands for it. The logo with it shapes and colors represents a virtuous idea where by the double stroke represents the two master strokes to create perfection.

Moodboard

Logo Creation

Logo

Color Palette

C0M33Y51K0

C28M76Y47K24

C18M66Y56K6

Color Variations

Mockups

Concept Two

Symbiosis

(from Greek “together” and “living”) is close and often long-term interaction between two or more different biological species. When looking at biology on the macroscopic level, often triangles (or V’s) can be seen within the substructure that make up delicate items like a drop or dew or a snow flake. This concept creates a strong connection between the V in the name which is like a continuous line but also a double V, it also sees the same V being used in the viusal language to create a softer more organic type shape.

Moodboard