Develop the brand to create a stable platform for growth via a clear strategy.
On a quest for flavor, Mr. SoufflО was birthed to create a product and experience that would wow the mind and satisfy the soul. Having a wealth of experience from various business and industries, this idea aims to go global and become a recognized source of fun, excitement and adventure within the dessert world.
With ingenious creations and numerous approaches to the crafting and delivery of a historical French delicacy, Mr. SoufflО is stepping onto the stage with offerings that will cater to every age and sweet preference thus leaving no one behind.
Its Exciting, joyful, alive, energy, moving.
Its about flavor its creative, hits the spot, experience, variety.
Feels good, its about precision its affordable, vision, engaging.
About being trusted, consistent, memorable, pure, communication.
The Big Idea
Engages staff and clientele, creates memorable desserts.
Enables a unique experience, satisfies with unmatchable flavour.
A View from Above
The best views are always from the top. Seeing things with a birds-eye-view can bring perspective and appreciation of any situation, especially one that involves sweet delicacies. This concept explores the idea that seeing a well prepared soufflé from the top will attenuate the experience and increase the lust for the dessert, thus making one appreciate and enjoy this smooth indulgence further.
Anyone who appreciates dessert will enjoy the smooth indulgent motion of hot melted chocolate being poured out onto a baking tray to result in delectable goodness or even being paired with hot milk to make for an ideal winter night comfort. Here, we explore the excitement and emotion behind this thought that toys with the taste buds and it convinces one to want a taste, if not more.
The ramekin or the soufflé cup is an iconic symbol of a French delicacy that reflects the art and skill behind the forming of the perfect blend between soft cake and liquid chocolate. The objective behind the ramekin is not only to serve the final offering but to ensure that what’s inside stays within the confines of the dish when in preparation. This can also be seen in the light of the numerous factors, ingredients and processes that go into making what is in that small space explode with flavour once partaken.