How to create a strategy, design and roll out of a newly developed brand for Signature Living?
Home improvement, home renovation or remodeling is the process of
renovating or making additions to one’s home or office space.90% of the world undertake remodelling or renovation on their own; comfort, maintenance or repair, additional space, saving energy, health & safety.
60% of the UAE’s population prefer to remodel a home or office before moving
in; 95% of this group use a remodelling or renovation services company. 85% of businesses over-charge for their services, 30% get the job to done to a satisfactory level or within an acceptable deadline.
Structure, purpose, management, timing. Communicate trust, full circle service.
Atmosphere, new experience, fun, personal. To deliver a sustainable message. To access to educated taste.
Quality, process, service, multi-faceted. To create awareness. Under Promising, over delivering.
Long term, future, ownership, reputation. To build a reputation. Simply renovation done right.
The Big Idea
It a attracting attention by reason of being unusual, extreme, or prominent. Very attractive especially in an unusual or interesting way.
Alchemy is a philosophical and protoscientific tradition practiced throughout Egypt and Eurasia which aimed to purify, mature, and perfect certain objects.
A work in progress that represents what is perceived in a different way from what it is in reality. There is pride in the display of finished work. The processes, usually hidden, consist of endless exploration and criticism but eventually create something spectacular and end up changing and affecting minds and hearts. But all of these are almost an illusion to what the final outcome could possibly be, covered and masked till when the curtain is raised on what is ready to be shown; what was gradually developed over time and is now finally ready to be revealed is in fact a work of art and a masterpiece, comparable to none.
The process of learning by coloring inside the lines is introduced to us an early age to help shape the way we think and cradle our creative abilities. One is led to believe that these lines are there to show boundaries and limits, when in fact they are there as a blueprint to what is endless in possibilities. Someone who sees potential, growth and the future along with having the time and patience can create this sort of space to be colored into; whether it be a coloring book for the toddler or the layout of a home for a family. Both instances outline their potential but never box it in.
Taking something that exists and making it better is a common practice today. It is seen all over our societies and plays a part in creating a foundation for the future. Where it came from, how it got there and what inspired it to be made better, all these stories are never told and are left hidden. People love a good story. They love to see progress and always appreciate the end result in their own way. One of best stories to tell is of transformation, of how something that’s considered nothing has now become something of great value and importance and in today’s day and age what better way to tell it than to show it!