Understand

Develop the brand to create a stable platform for growth via a clear strategy.

While many businesses believe that they determine their brand, the reality is that customers define the brand based on their interactions and experiences. In this case, parents and children. Clearly understanding their needs and desires can help us create experiences that lead to their desired brand image. JESS must understand what is important to their parents and their students.

It is important for any business to position themselves relative to other competitors in the market area. By understanding how competitors are positioned and what is important to clientele, JESS can establish a position that helps them stand out.

Position

1. To be excellent

Outstanding, Quality, Achievement, Extraordinary, Improvement

2. To be balanced

Collaboration, Diversity, Inclusivity, Humility, Unity

3. To be visionary

Future, Progression, Innovation, Imagination, Driven

4. To be a catalyst

Encouragement, Springboard, Unconventional, Fanning into flame, Trusted

The Next

The Big Idea

Empowering the next

Being authentic, transparent, fair , realistic, safe, credible. Being, accessible, alluring. Its a cross platform its convenient, online, customer friendly in real time.

Its about being, advanced & direct first in techonolgy, live Bidding, forward thinking and quick. Being alluring a convenient investment, profitable, satisfying and smart.

Decide

Initial Brandmarks.

Recommended Brandmarks.

Concept One

Sketching Your Future

JESS as a school is a guide in the upbringing and education. Logo which represents the letter J wich is also a pencil that sketches the way for the future around scribble of life.

Moodboard

Logo Creation

Logo

Color Palette

90% Black

C92M59Y18K4

Color Variations

Mockups

Concept Two

Next Generation Focus

Geometric shapes (vision) which are intended to focus and framing future laurel as a symbol of education and wisdom, the ability to put in a frame different elements depending on the needs. Visual language as a pattern of a notebook to algebra.

Moodboard

Logo Creation

Logo

Color Palette

C68M8Y9K0

90% Black

Color Variations

Mockups