Understand
How to develop a strong visual language to refresh the existing brand for Daralaqar?
In Arabic culture it is customary for the head of the home to welcome in a guest, traveller or stranger into their home for a meal, refreshments, rest and supplies for the journey ahead.
But it’s not just treated as s visit, but instead is seen as the guest becoming a part of the home for the time that they are there.
Position
1. Hospitality
Is a major part of the Arabic culture and this is seen through out Arabia and the Middle East.
2. Experience
Dar Al Aqar is about Real Estate, Real Advice, Real Experience and Real Value.
3. Real
Dar Al Aqar means the home of property, or in this case and essence the home of home.
4. Home
Our home is where your home is and we don’t want to ‘take you there’ but instead welcome
you in.
Ahlan!
The Big Idea
Ahlan! Welcome Home
At Dar Al Aqar, the home of home, we don’t want to just sell you another house or property but instead want to welcome you home, to your home.
Where you can live, grow and succeed in your dreams. And we want this to be real. Our home is where your home is.
Decide
Initial Brandmarks.
Recommended Brandmarks.
Concept One
Sand
Moodboard
Color Palette
Sand
90% Black
C8M42Y67K0
Color Variations
Mockups
Concept Two
Concept Variation
Color Palette
Copper
90% Black
C8M42Y67K0
Color Variations
Mockups
Concept Three
Date Palm
Moodboard
Concept Creation
Color Palette
Copper
90% Black
60% Black
Color Variations
Mockups
Concept Four
Reflection
Moodboard
Concept Creation
Color Palette
Sliver
90% Black
60% Black
Color Variations
Mockups
Concept Five
Shaping
Moodboard
Concept Creation
Color Palette
Gold Sand
90% Black
Color Variations
Mockups
Concept Six
Sand + Date Palm + Reflection
Moodboard
Concept Creation
Color Palette
Silver
90% Black
Color Variations
Mockups
